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Harshit Tyagi

Beyond the Ad Library: Advanced Competitor Ad Intelligence Strategies

Beyond the Ad Library: Advanced Competitor Ad Intelligence Strategies

You have the Ad Library bookmarked. You check it before every creative sprint. Maybe you scroll through a competitor's active ads, screenshot a few that catch your eye, and drop them into a Slack channel. That puts you ahead of most marketers. But it still leaves enormous intelligence

Hook Rate vs. Hold Rate: The Creative Strategist's Guide to Video Ad Metrics

Hook Rate vs. Hold Rate: The Creative Strategist's Guide to Video Ad Metrics

You can have the most compelling offer in the world, but if your video ad can't stop the scroll and keep attention, none of it matters. Two metrics separate winning creatives from wasted spend: hook rate and hold rate. Most creative strategists track one or the other. The

Stop Manually Updating Spreadsheets: Automating Agency Client Reporting

Stop Manually Updating Spreadsheets: Automating Agency Client Reporting

It is Monday morning, 7:42 AM. You have not finished your first coffee, and your inbox already has three client emails asking for last week's ad performance numbers. Your account manager is scrambling to pull data from Meta Ads Manager for one client, Google Ads for another,

How to Build a Facebook Ad Swipe File (That Actually Converts)

How to Build a Facebook Ad Swipe File (That Actually Converts)

Every high-performing creative strategist has a secret weapon hiding in plain sight: a swipe file. Not a random folder of screenshots buried in your desktop. A living, breathing collection of ads that sharpens your creative instincts and feeds your next winning concept. The problem? Most swipe files are graveyards. Hundreds

The Best Creative Analytics Tools for DTC Brands in 2026

The Best Creative Analytics Tools for DTC Brands in 2026

If you run paid media for a DTC brand, you already know the feeling. You launch a new batch of creatives on Monday, and by Wednesday you are buried in platform dashboards trying to figure out which hook, which format, and which angle is actually driving results. The problem is

Glued - from an 8-figure DTC client project to a product.

Glued - from an 8-figure DTC client project to a product.

We built 9 automated performance reports for an 8-figure DTC brand and then turned it into a saas. Late last year, we were working with a DTC brand as an AI agency. They were spending six figures a month on ads. 50+ ad accounts. 1000+ creatives running at any given